The Packaged War - Part 1 On to the Next Step...

With largely bipartisan support from both sides of the parliament and surveys concluding an overwhelming public support, the government's plain packaging policy is well on its way to pioneering a new front in the war against tobacco, and beyond. 

Too long have we allowed people to be willing victims of insidious branding and Orwellian marketing which take the malleable minds of the weak-willed and dilute them into mindless consumption machines, ordained to make the wrong lifestyle choices. 

To our fortune however, the White Knight of the people, the government, has taken up the mantle against the amoral corporations that pull the strings, so that - without irony - they can reclaim our free will for us. We have the luxury to be nonchalant as we, the marionettes, dangle and convulse sporadically beneath them in their tussle, losing nothing more than a few trifling shards of our freedoms. We can rest assured that the government is, after all, acting in our best interests.

What critics might call an untested and conjectural policy, is attributed by a far greater number as a pioneering world-first strategy that strikes at the heart of the ills of our social and physical health. The broad community has demonstrated in its support for this measure that the principal of personal choice cannot trump the greater social good, which is burdened by the selfish choices of individuals; choices motivated evidentially by packaging. Spurred on, the government now looks to the next agressor towards the serfs in its charge; a shadowy looming menace that has, for years, circled the fringes of our culture; a purveyor of the most insidious branding and garish packaging that must be reigned in, to protect the credulous amongst us. The government is now to move against the film industry...


In part 2, I will exclusively reveal the top-secret details of the government's bold plan to protect the Australian people from the proven health and societal dangers of the products of the film industry.